It begins with our mission to empower families, based on a belief that everyone should have accessible family-building options — oh, and 30 years of fertility law experience.
Our Vision
Purpose
(Reason for existing) Making fertility accessible and stress-free (How) by providing innovative legal tools that empower families to create, customize, and manage fertility contracts with ease. (Why) Because everyone deserves support and clarity on their journey to parenthood.
Who we serve
(Who it's for) Built for individuals and families pursuing alternative paths to parenthood, as well as their surrogates, donors, and other partners who need secure, accessible agreements, (Why use it) Plaid streamlines the complex and overwhelming aspects of fertility law with easy-to-use templates, on-demand legal counseling, and a secure platform, so you can focus on building your family with confidence.
One minute pitch
Plaid is here to help individuals and families on their fertility journey by offering an intuitive web app that makes creating, customizing, and managing fertility contracts easier, more accessible, and secure.
We understand the complexities and emotional challenges of navigating fertility law, so we’ve created a platform that streamlines this process with customizable agreements, on-demand legal counselling, and a user-friendly dashboard.
Unlike traditional legal services, Plaid focuses exclusively on fertility contracts, ensuring you receive specialized support backed by 40 years of fertility law expertise.
With Plaid, you’ll have access to legally sound agreements for surrogacy, sperm donation, ova donation, and embryo donation, all designed to support you at every step. We’re committed to making fertility accessible and stress-free because we believe that everyone deserves clarity and confidence in building their family.
One minute pitch
(Name of Company) Plaid is here to help (Target Audience) individuals and families by offering (Solution or Product) an intuitive web app that makes (Process or Problem) creating, customizing, and managing fertility contracts easier, more accessible, and secure. We understand the challenges of (Audience’s Pain Point or Problem) navigating the complexities and emotional aspects of fertility law. So we’ve created (Unique Solution) a platform that streamlines this process with customizable agreements, on-demand legal counselling, and a user-friendly dashboard to make things simple, effective, and stress-free for you.
Unlike (Traditional Solutions or Competitors) traditional legal services, we focus on (One Key Benefit or Differentiator) fertility contracts exclusively, ensuring you get specialized support backed by 40 years of fertility law expertise. With Plaid, you can expect (Current Features or Services Ready for Use) legally sound agreements for surrogacy, sperm donation, ova donation, and embryo donation, all designed to support you at every step of your journey. We’re committed to (Brand Promise or Mission Statement) making fertility accessible and stress-free because we believe (Core Belief Related to the User’s Goal or Value) that everyone deserves clarity and confidence in building their family.
✦ Who is Plaid for?
Plaid is designed for individuals and families navigating the fertility journey, particularly those in need of accessible and compassionate legal guidance. It also serves fertility law professionals looking for tools to streamline and manage legal contracts effectively.
✦ What is Plaid?
Plaid is a comprehensive fertility law platform providing tools to create, customize, collaborate on, and manage fertility-related legal contracts. With features like a contract dashboard, progress tracking, and expert legal support, Plaid simplifies the complex legal aspects of family building.
✦ Where can it be accessed?
Plaid’s services are primarily available in several Canadian provinces, including British Columbia, Saskatchewan, Manitoba, Alberta, Ontario, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island, with remote access to ensure convenience.
✦ When should I use Plaid?
Plaid is ideal for anyone in the early stages of their fertility journey who needs to establish or manage legal agreements, and it’s valuable throughout the process, especially when guidance or adjustments to contracts are necessary.
✦ Why is Plaid important?
Legal aspects of fertility can be complex and stressful. Plaid is built on the belief that everyone deserves accessible and empathetic support, ensuring families can focus on what truly matters—building their future, not legal obstacles.
✦ How does Plaid work?
Plaid empowers users with easy-to-use tools for contract creation, management, and real-time collaboration. It combines a user-friendly interface with expert support, allowing users to handle legal tasks at their own pace, with guidance available whenever needed.
✦ Plaid Fertility Law
