✦ About Plaid Fertility Law

Your needs, our innovation - neatly woven together.

✦ What is Plaid?

Plaid is a comprehensive, cloud-based fertility law platform designed to simplify the legal aspects of third-party family building in Canada. It offers tools to create, customize, collaborate on, and manage fertility agreements with ease. Key features include a user-friendly dashboard, progress tracking, AI-driven support, automated legal clearance, and access to expert legal advice. With Plaid, users can navigate the complex legal process of fertility law smoothly and securely.

✦ Who is Plaid for?

Plaid is designed for people in the infertility, 2SLGBTQIA+, and single status communities navigating a third-party family building journey in Canada. It offers an accessible, innovative, and forward-thinking solution to the legal process. Plaid also supports fertility law professionals with tools to streamline and manage legal workflows efficiently and collaboratively.

✦ How does Plaid work?

Plaid provides intuitive tools for creating, managing, and collaborating on fertility agreements in real time. With a user-friendly interface and expert legal support, it allows users to navigate legal tasks from anywhere, at their own pace—whether quickly or slowly—while offering guidance whenever needed.

✦ Why is Plaid important?

Legal aspects of fertility can be complex and stressful. Plaid is built on the belief that everyone deserves accessible and empathetic support, ensuring families can focus on what truly matters—building their future, not legal obstacles.

Plaid Fertility Law

A bespoke fertility law platform, designed with you in mind.

✦ Meet the Team

Michelle Flowerday, LL.B.
President & Chief Executive Officer

Casey Walsh, CPA, CFA
Chief Operations Officer

Katie Fitzsimmons, CLC
Law Clerk & Administrative Manager

Alisha O’Brien, CLC
Law Clerk & Privacy Officer

Purpose

(Reason for existing) Making fertility accessible and stress-free (How) by providing innovative legal tools that empower families to create, customize, and manage fertility contracts with ease. (Why) Because everyone deserves support and clarity on their journey to parenthood.

Who we serve

(Who it's for) Built for individuals and families pursuing alternative paths to parenthood, as well as their surrogates, donors, and other partners who need secure, accessible agreements, (Why use it) Plaid streamlines the complex and overwhelming aspects of fertility law with easy-to-use templates, on-demand legal counseling, and a secure platform, so you can focus on building your family with confidence.

One minute pitch

Plaid is here to help individuals and families on their fertility journey by offering an intuitive web app that makes creating, customizing, and managing fertility contracts easier, more accessible, and secure.

We understand the complexities and emotional challenges of navigating fertility law, so we’ve created a platform that streamlines this process with customizable agreements, on-demand legal counselling, and a user-friendly dashboard.

Unlike traditional legal services, Plaid focuses exclusively on fertility contracts, ensuring you receive specialized support backed by 40 years of fertility law expertise.

With Plaid, you’ll have access to legally sound agreements for surrogacy, sperm donation, ova donation, and embryo donation, all designed to support you at every step. We’re committed to making fertility accessible and stress-free because we believe that everyone deserves clarity and confidence in building their family.

One minute pitch

(Name of Company) Plaid is here to help (Target Audience) individuals and families by offering (Solution or Product) an intuitive web app that makes (Process or Problem) creating, customizing, and managing fertility contracts easier, more accessible, and secure. We understand the challenges of (Audience’s Pain Point or Problem) navigating the complexities and emotional aspects of fertility law. So we’ve created (Unique Solution) a platform that streamlines this process with customizable agreements, on-demand legal counselling, and a user-friendly dashboard to make things simple, effective, and stress-free for you.

Unlike (Traditional Solutions or Competitors) traditional legal services, we focus on (One Key Benefit or Differentiator) fertility contracts exclusively, ensuring you get specialized support backed by 40 years of fertility law expertise. With Plaid, you can expect (Current Features or Services Ready for Use) legally sound agreements for surrogacy, sperm donation, ova donation, and embryo donation, all designed to support you at every step of your journey. We’re committed to (Brand Promise or Mission Statement) making fertility accessible and stress-free because we believe (Core Belief Related to the User’s Goal or Value) that everyone deserves clarity and confidence in building their family.