The future of

Tech-powered fertility agreements, made in Canada.

fertility law.

Let’s weave your family together.

  • I am truly amazed at how effortless Plaid Fertility Law makes the surrogacy process. This journey is incredibly unique and often difficult to navigate, especially for someone like me who has faced cancer and trauma. As an intended mother who has been through previous surrogacy journeys and the legal contract stage before, I can confidently say that this app is a game-changer. I only wish it had been available during my earlier experiences. The interface is incredibly user-friendly, breaking down complex information into clear, digestible sections with helpful explanations—so you never feel stuck at any step. It made the entire process so much smoother and faster for both me and my surrogate. Plus, everything is presented transparently and straightforwardly, which I absolutely love. I highly recommend this app—it's a fantastic tool for navigating such a sensitive and important journey.

    Isrene Shao, Intended Mother

  • We have known Michelle Flowerday for 10 years and she has been far more than our amazing fertility lawyer, but also an incredible support, confidant, and friend through our fertility journey. We have enormous gratitude to Michelle because if it weren’t for her tenacity and compassion towards us, we wouldn’t have our beautiful son today. She is an expert in fertility law, but also highly connected in the fertility community. Her network and influence helped bring us together with an amazing team of partners and doctors who helped make our dream of becoming parents a reality.

    – R&A, Intended Parents

  • Thank you for making this overwhelming experience feel normal and accessible. We so appreciate your warmth and personal nature as well as your professionalism and connectedness. Your reputation preceded you and all of those glowing reviews were well-earned. We know we couldn’t have done this without you and we are so thankful.

    – E&M, Intended Parents

  • Thank you so much for your legal advice, your willingness to help, but most of all your compassion and support. I couldn’t imagine getting to know anyone else during this incredibly hard but rewarding and miraculous time. All our very best!

    – C&B, Intended Parents

  • We would like to sincerely thank you, from the bottom of our hearts, for making the most precious and important part of our lives a stress-free and easy process. You are an awesome lawyer and we will be recommending you to anyone in need of your services. J and L are a joy – our lives are now full and complete. Thank you Michelle!

    – J&D, Intended Parents

  • We want to thank you for all your efforts and attention in helping expand our family this year. We appreciate your patience and expertise as we navigate this unfamiliar and emotional process. We consider ourselves very fortunate to be working with you. It takes a village to raise a child and also in our case to create one.

    – I&D, Intended Parents

  • We are deeply grateful for demonstrating excellence, integrity and collaborative practice at a world class level. We are exceptionally lucky to have you. You are our keystone and friend.

    – C&G, Intended Parents

  • With much appreciation,  I thank you for your professionalism and caring guidance throughout these past few months and this process.  I could not have been in better hands - thank you.

    – J, Intended Parent

  • Thank you so much Michelle! I always remind everyone that you started the wheel going for us, you deserve all the credit for putting us on the right path. And your service is excellent! You and Katie are the best!

    – J&S, Intended Parents

  • We wanted to express how grateful we are to you and your team, while on our journey towards creating our family. Your service was professional, knowledgeable, timely and warm. Thank you from the bottom of our hearts.

    – H&P, Intended Parents

  • Thanks for your patience and encouragement! You’re a very calming and steady force in this experience.

    – M&T, Intended Parents

Introductory offer!

We are celebrating our launch with introductory pricing!

✦ Features

Create, share ,
markup & collaborate with Plaid.

Plaid simplifies creating, collaborating on, and completing Canadian fertility agreements. With expert support, intuitive workflows, automated clinic updates, and secure storage, it’s your trusted fertility law solution.

Personalize your fertility agreements, ensuring they capture your unique family project.

✦ Create & Customize

Start, pause, and pick up whenever you’re ready, confidently moving forward at your own pace.

✦ Track Progress

Share access with all parties involved, ensuring the process is seamless and collaboration is speedy.

✦ Share & Collaborate

Leverage AI-powered answers to your key legal and fertility questions — instantly, 24/7.

✦ AI Support

Legal clearance is automatically provided to your fertility clinic so you can move on to conception, without delay.

✦ Automated Clinic Notifications

✦ Additional Benefits & Features

Discover the era of easy fertility agreements.

  • Plaid is exclusive to the clients of Flowerday Fertility Law, a Canadian firm with 20+ years of fertility law expertise.

  • Plaid is populated with clauses that reflect the latest legal thinking and options in Canada.

  • Plaid makes online payments safe with fully encrypted transactions via Stripe.

  • Plaid gives you the ability to personalize your draft agreement instantly after purchase, keeping your journey moving forward without delay.

  • Plaid’s process involves asking a series of thoughtful, easy-to-follow questions that capture all the necessary details.

  • Plaid makes it easy to sign your fertility agreements electronically with DocuSign, ensuring all parties receive a fully-executed copy for their records.

  • Plaid guarantees secure server storage, protecting your privacy and providing easy access to your fertility agreements from any device.

Our Mission

Empowering all participants by revolutionizing fertility law with innovative products and processes that make growing a family more accessible, transparent, inclusive, personalized, and smooth—backed by 20 years of expertise and unwavering passion.

✦ People of Plaid

Michelle Flowerday, LL.B.
Founder & CEO

Katie Fitzsimmons, CLC
Law Clerk & Admin Manager

Alisha O’Brien, CLC
Law Clerk & Privacy Officer

✦ Frequently Asked Questions

  • The Plaid process begins once you’ve decided to build your family through third-party reproduction, and the donor or surrogate has been medically cleared (if a clinic is involved).

  • The Plaid process begins with purchasing a fertility agreement, followed by answering a series of questions that automatically generate a personalized agreement. Next, you will review the agreement with Michelle Flowerday, LL.B., an experienced fertility lawyer, and collaborate with the other participants to finalize the agreement. Once finalized, the agreement is electronically signed, and legal clearance is automatically sent to the fertility clinic.

  • Don’t worry! Plaid supports its users by offering video consultations with a fertility lawyer and 24/7 access to our AI Support, FAQs, Help Centre, Blog, and instructional videos – ensuring help is always available when you need it. Start, pause, and pick-up whenever you’re ready.

  • Michelle Flowerday, LL.B., will represent the party who purchases the agreement and answers the questions, whether that’s the intended parent(s), the surrogate, or the donor. Book a consultation to learn more. The other party will choose their own lawyer. Plaid’s standard practice is to encourage all parties to receive independent legal advice.

  • Plaid offers comprehensive agreements for surrogacy, ova donation, sperm donation, and embryo donation, each tailored to the unique needs of those involved in the fertility process.

  • A fertility agreement is essential for clearly defining the roles, rights, and responsibilities of everyone involved, ensuring fairness, security, and transparency. It provides legal protection, helping to prevent potential disputes or challenges. With a robust and tailored agreement in place, all parties gain peace of mind, knowing their interests are fully protected throughout the fertility journey.

Plaid Fertility Law

Let’s get on with (creating) life.